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Association of Customer contact professionals

ACCP January Meeting - Practical Analytics: Actionable vs. Vanity Metrics

  • Thu, January 19, 2023
  • 12:00 PM - 1:00 PM
  • Zoom Webinar

Registration is closed

Practical Analytics: Actionable vs. Vanity Metrics


Fred Hefer

Pomerol Partners

Customer contact operations are data-rich, and awash with metrics. Do you ever wonder if you are measuring the right things?  Fred Hefer will discuss the how-tos on analytics, to delivery relevant metrics and key performance indicators.

Speaker Bio

Fred is one of the original co-founders of Pomerol Partners. This 2013 spin-out from Deutsche Bank (London) is an elite partner in the Microsoft and Qlik technology stacks.

During his tenure at Deutsche Bank, he served the Equities Prime Services division in various finance roles – from analyst to controller to manager - with a specialization in Securities Lending.

The idea of a business solution focused approach to data analytics was borne from realizing significant direct funding savings for the bank.

He relocated from Cambridgeshire to Kansas City in 2016 to serve Pomerol’s existing US client base and grow operations. With a focus of serving the underserved midwestern cities, the approach yielded rapid success for Pomerol, now having a presence in Chicago, Denver and Miami.

Fred is still leading Pomerol’s US operations, with a business development focus of web app integrations and the Microsoft technology partnership.  



12:00 - Board announcements and introductions

12:15 - Presentation

12:45 - Q&A and Wrap-Up


We are a professional, non-profit association whose members represent customer contact organizations and individuals/businesses who support them. 

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